1H-2020 SaaS BENCHMARKS

INDUSTRY AVERAGE 

CUSTOMER ACQUISITION

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1H-2020 SaaS BENCHMARKS

INDUSTRY AVERAGE 

BLENDED

CAC RATIO

NEW NAME

CAC RATIO

EXPANSION

CAC RATIO

CAC

PAYBACK

 

CUSTOMER RETENTION

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1H-2020 SaaS BENCHMARKS

INDUSTRY AVERAGE 

GROSS DOLLAR

RETENTION RATE

NET DOLLAR

RETENTION RATE

LOGO

RETENTION RATE

 

GROSS

MARGIN

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1H-2020 SaaS BENCHMARKS

INDUSTRY AVERAGE 

GROSS MARGIN

TOTAL REVENUE

GROSS MARGIN

SUBSCRIPTIONS

GROSS MARGIN

SERVICES

 

CUSTOMER LIFETIME VALUE

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1H-2020 SaaS BENCHMARKS

INDUSTRY AVERAGE 

CUSTOMER LTV to

CAC RATIO

 

RULE OF

40

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1H-2020 SaaS BENCHMARKS

INDUSTRY AVERAGE 

COMPANY

GROWTH RATE

EBITDA

PERCENTAGE

FREE CASH FLOW

PERCENTAGE

 

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