FY-20 SaaS BENCHMARKS

INDUSTRY AVERAGE 

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CUSTOMER ACQUISITION

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FY-20 SaaS BENCHMARKS

INDUSTRY AVERAGE 

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BLENDED

CAC RATIO

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NEW NAME

CAC RATIO

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CAC

PAYBACK PERIOD

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CUSTOMER LTV to

CAC RATIO

 
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CUSTOMER RETENTION

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FY-20 SaaS BENCHMARKS

INDUSTRY AVERAGE 

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GROSS DOLLAR

RETENTION RATE

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LOGO

RETENTION RATE

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CUSTOMER

CHURN RATE

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ARR

CHURN RATE

 
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CUSTOMER EXPANSION

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FY-20 SaaS BENCHMARKS

INDUSTRY AVERAGE 

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EXPANSION

CAC RATIO

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NET DOLLAR

RETENTION RATE

 
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OPERATIONAL

EFFICIENCY

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FY-20 SaaS BENCHMARKS

INDUSTRY AVERAGE 

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GROSS MARGIN

TOTAL REVENUE

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GROSS MARGIN

SUBSCRIPTIONS

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GROSS MARGIN

SERVICES

 
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CAPITAL

EFFICIENCY

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FY-20 SaaS BENCHMARKS

INDUSTRY AVERAGE 

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COMPANY

GROWTH RATE

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EBITDA

PERCENTAGE