1H-2020 SaaS BENCHMARKS
INDUSTRY AVERAGE
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BLENDED
CAC RATIO
NEW NAME
CAC RATIO
EXPANSION
CAC RATIO
CAC
PAYBACK
GROSS DOLLAR
RETENTION RATE
NET DOLLAR
RETENTION RATE
LOGO
RETENTION RATE
GROSS MARGIN
TOTAL REVENUE
GROSS MARGIN
SUBSCRIPTIONS
GROSS MARGIN
SERVICES
CUSTOMER LTV to
CAC RATIO
COMPANY
GROWTH RATE
EBITDA
PERCENTAGE
FREE CASH FLOW
PERCENTAGE
