SaaS KPI Calculation Overview
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CUSTOMER ACQUISITION
BLENDED
CAC RATIO
EXPANSION
CAC RATIO
NEW NAME
CAC RATIO
CAC
PAYBACK PERIOD
CUSTOMER RETENTION
GROSS DOLLAR
RETENTION RATE
NET DOLLAR
RETENTION RATE
LOGO
RETENTION RATE
GROSS
MARGIN
GROSS MARGIN
TOTAL
GROSS MARGIN
SUBSCRIPTIONS
GROSS MARGIN
SERVICES
CUSTOMER LIFETIME VALUE
CUSTOMER LTV to
CAC RATIO
RULE OF
40
COMPANY
GROWTH RATE
EBITDA
PERCENTAGE
FREE CASH FLOW
PERCENTAGE
