CUSTOMER ACQUISITION

BLENDED

CAC RATIO

EXPANSION

CAC RATIO

NEW NAME

CAC RATIO

CAC

PAYBACK PERIOD

CUSTOMER RETENTION

GROSS DOLLAR

RETENTION RATE

NET DOLLAR

RETENTION RATE

LOGO

RETENTION RATE

GROSS

MARGIN

GROSS MARGIN 

TOTAL 

GROSS MARGIN 

SUBSCRIPTIONS

GROSS MARGIN 

SERVICES

CUSTOMER LIFETIME VALUE

CUSTOMER LTV to

CAC RATIO

RULE OF

40

COMPANY

GROWTH RATE

EBITDA

PERCENTAGE

FREE CASH FLOW

PERCENTAGE