SaaS KPI Calculation Overview
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CUSTOMER ACQUISITION
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BLENDED
CAC RATIO
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EXPANSION
CAC RATIO
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NEW NAME
CAC RATIO
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CAC
PAYBACK PERIOD

CUSTOMER RETENTION

GROSS DOLLAR
RETENTION RATE

NET DOLLAR
RETENTION RATE

LOGO
RETENTION RATE

GROSS
MARGIN

GROSS MARGIN
TOTAL

GROSS MARGIN
SUBSCRIPTIONS

GROSS MARGIN
SERVICES

CUSTOMER LIFETIME VALUE

CUSTOMER LTV to
CAC RATIO

RULE OF
40

COMPANY
GROWTH RATE

EBITDA
PERCENTAGE
