SaaS KPI Calculation Overview

user_white (1).png

CUSTOMER ACQUISITION

user_white (1).png

BLENDED

CAC RATIO

user_white (1).png

EXPANSION

CAC RATIO

user_white (1).png

NEW NAME

CAC RATIO

user_white (1).png

CAC

PAYBACK PERIOD

 
money_white.png

CUSTOMER RETENTION

money_white.png

GROSS DOLLAR

RETENTION RATE

money_white.png

NET DOLLAR

RETENTION RATE

money_white.png

LOGO

RETENTION RATE

 
margin_white.png

GROSS

MARGIN

margin_white.png

GROSS MARGIN 

TOTAL 

margin_white.png

GROSS MARGIN 

SUBSCRIPTIONS

margin_white.png

GROSS MARGIN 

SERVICES

 
value_white.png

CUSTOMER LIFETIME VALUE

value_white.png

CUSTOMER LTV to

CAC RATIO

 
marketing_white.png

RULE OF

40

marketing_white.png

COMPANY

GROWTH RATE

marketing_white.png

EBITDA

PERCENTAGE

marketing_white.png

FREE CASH FLOW

PERCENTAGE