How do your KPIs measure up?

RevOps Squared KPI Benchmarks and Research provides SaaS companies unique insight into how the most predictive revenue performance KPIs compare to "Like" company peer groups

RevOps Squared SaaS Research

RevOps Squared curates SaaS industry research that anonymizes, aggregates and normalizes KPI Benchmarks impacting Customer Acquisition, Expansion, and Retention

The operational KPIs we collect, are made available in our KPI Benchmarking Index. The benchmarks enable senior leadership to gain insight into how their revenue generating, operational process effectiveness and efficiency compares to “Like Company” peer groups.

Executive leadership teams use the insights gained from the benchmarks to establish shared goals for marketing, sales and customer success leading to enhanced  crosss-funtional alignment and colllaboration

Why Participate?

Better data drives better decisions.  Benchmarks enable executives to measure how decisions impacts performance measured against "Like" company cohorts and investor expections

Prioritize KPIs with the highest opportunity for improvement 

Improve cross-functional alignment across the entire Customer Lifecycle 

Enhance reporting relevance against industry benchmarks

Use industry-standard benchmarks as shared goals across Go-To-Market teams

Increase credibility by reporting performance against "Like" company benchmarks

Link operational KPI performance to enterprise 

valuation metrics

Customer Acquisition Benchmarks

Curated industry research that anonymizes, normalizes, aggregates, and publishes a KPI Benchmarking Index. 

 

The Index provides detailed insights into how your Customer Acquisition process efficacy compares to “Like” company peer groups.

 

KPIs from lead creation to new customer wins are collected to provide an end to end, integrated view on lead generation, lead conversion and opportunity funnel performance across the entire Customer Acquisition journey.

 

Customer Acquisition Key Performance Indicators have been segmented into "Top of Funnel" and "Opportunity Funnel" to make the research more approachable.

However, it's very important to ensure operational KPI's are measured across the entire Customer Acquisition journey to eliminate departmental friction and a sub-optimized end to end process performance.

Customer Acquisition : Top of Funnel Benchmarks

Top of Funnel Benchmarks enable marketing and sales to enhance alignment using shared KPIs from first target buyer outreach to new customer acquisition

Customer Acquisition: Opportunity Funnel Benchmarks

Opportunity Funnel Benchmarks enable marketing and sales to enhance alignment using shared KPIs from Opportunity creation to new customer wins

Customer Expansion Benchmarks

The benchmarks  provides detailed insights into how your Customer Expansion process efficacy compares to “Like” company peer groups

  

 

KPIs from initial new customer close to closing up-sell and cross-sell opportunities are collected providing an integrated view on expansion opportunity identification to expansion opportunity closing across the entire Customer Expansion journey

Customer Expansion Benchmarks

Customer Expansion Benchmarks enable marketing, sales and Customer Success to enhance alignment using shared KPIs from New Customer Close to Net Dollar Retention Performance

Customer Retention Benchmarks

Curated industry research that anonymizes, normalizes and aggregates, anonymizes and publishes a KPI Benchmarking Index

 

The Index provides detailed insights into how your Customer Retention  process efficacy compares to “Like” company peer groups

 

KPIs including Gross Dollar Retention, Net Dollar Retention, Logo Retention rates, renewal responsibilities  are collected, normalized and published against "Like" company cohorts

Customer Retention Benchmarks

Customer Retention Benchmarks enable marketing, sales, and customer success to enhance alignment using shared KPIs from New Customer Close to Gross Dollar and Customer Logo Retention Performance

Enterprise Valuation Benchmarks

Curated industry research that anonymizes, normalizes and aggregates, anonymizes and publishes a KPI Benchmarking Index. 

 

The Index provides detailed insights into how your Enterprise Valuation Metrics compares to “Like” company peer groups

 

Most importantly, CEO's and CFO's can for the first time see how "Operational KPIs" correlate and impact to the below Enterprise Valuation Metrics:

  • New Customer Acquisition Cost Ratio (CAC Ratio)

  • Expansion CAC Ratio

  • Blended (New+ Expansion) CAC Ratio

  • Customer Lifetime Value:CAC Ratio (CLTV:CAC Ratio)

  • New Customer Payback Period

  • Gross and Net Dollar Retention Rate

  • Average Revenue per Account (ARPU)

  • Software Gross Margin

  • Growth Rates

Enterprise Valuation Benchmarks

Enterprise Valuation Benchmarks enable CEO’s and CFO’s  to evaluate the key metrics that investors use to value the company

Executive teams can now see the correlation between their operational KPIs and Enterprise Valuation Metrics

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