How do your KPIs measure up?
RevOps Squared KPI Benchmarks and Research provides SaaS companies unique insight into how the most predictive revenue performance KPIs compare to "Like" company peer groups
RevOps Squared SaaS Research
RevOps Squared curates SaaS industry research that anonymizes, aggregates and normalizes KPI Benchmarks impacting Customer Acquisition, Expansion, and Retention
The operational KPIs we collect, are made available in our KPI Benchmarking Index. The benchmarks enable senior leadership to gain insight into how their revenue generating, operational process effectiveness and efficiency compares to “Like Company” peer groups.
Executive leadership teams use the insights gained from the benchmarks to establish shared goals for marketing, sales and customer success leading to enhanced crosss-funtional alignment and colllaboration
Why Participate?
Better data drives better decisions. Benchmarks enable executives to measure how decisions impacts performance measured against "Like" company cohorts and investor expections
Prioritize KPIs with the highest opportunity for improvement
Improve cross-functional alignment across the entire Customer Lifecycle
Enhance reporting relevance against industry benchmarks
Use industry-standard benchmarks as shared goals across Go-To-Market teams
Increase credibility by reporting performance against "Like" company benchmarks
Link operational KPI performance to enterprise
valuation metrics
Customer Acquisition Benchmarks
Curated industry research that anonymizes, normalizes, aggregates, and publishes a KPI Benchmarking Index.
The Index provides detailed insights into how your Customer Acquisition process efficacy compares to “Like” company peer groups.
KPIs from lead creation to new customer wins are collected to provide an end to end, integrated view on lead generation, lead conversion and opportunity funnel performance across the entire Customer Acquisition journey.
Customer Acquisition Key Performance Indicators have been segmented into "Top of Funnel" and "Opportunity Funnel" to make the research more approachable.
However, it's very important to ensure operational KPI's are measured across the entire Customer Acquisition journey to eliminate departmental friction and a sub-optimized end to end process performance.
Customer Acquisition : Top of Funnel Benchmarks
Top of Funnel Benchmarks enable marketing and sales to enhance alignment using shared KPIs from first target buyer outreach to new customer acquisition
Customer Acquisition: Opportunity Funnel Benchmarks
Opportunity Funnel Benchmarks enable marketing and sales to enhance alignment using shared KPIs from Opportunity creation to new customer wins
Customer Expansion Benchmarks
The benchmarks provides detailed insights into how your Customer Expansion process efficacy compares to “Like” company peer groups
KPIs from initial new customer close to closing up-sell and cross-sell opportunities are collected providing an integrated view on expansion opportunity identification to expansion opportunity closing across the entire Customer Expansion journey
Customer Expansion Benchmarks
Customer Expansion Benchmarks enable marketing, sales and Customer Success to enhance alignment using shared KPIs from New Customer Close to Net Dollar Retention Performance
Customer Retention Benchmarks
Curated industry research that anonymizes, normalizes and aggregates, anonymizes and publishes a KPI Benchmarking Index
The Index provides detailed insights into how your Customer Retention process efficacy compares to “Like” company peer groups
KPIs including Gross Dollar Retention, Net Dollar Retention, Logo Retention rates, renewal responsibilities are collected, normalized and published against "Like" company cohorts
Customer Retention Benchmarks
Customer Retention Benchmarks enable marketing, sales, and customer success to enhance alignment using shared KPIs from New Customer Close to Gross Dollar and Customer Logo Retention Performance
Enterprise Valuation Benchmarks
Curated industry research that anonymizes, normalizes and aggregates, anonymizes and publishes a KPI Benchmarking Index.
The Index provides detailed insights into how your Enterprise Valuation Metrics compares to “Like” company peer groups
Most importantly, CEO's and CFO's can for the first time see how "Operational KPIs" correlate and impact to the below Enterprise Valuation Metrics:
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New Customer Acquisition Cost Ratio (CAC Ratio)
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Expansion CAC Ratio
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Blended (New+ Expansion) CAC Ratio
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Customer Lifetime Value:CAC Ratio (CLTV:CAC Ratio)
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New Customer Payback Period
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Gross and Net Dollar Retention Rate
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Average Revenue per Account (ARPU)
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Software Gross Margin
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Growth Rates
Enterprise Valuation Benchmarks
Enterprise Valuation Benchmarks enable CEO’s and CFO’s to evaluate the key metrics that investors use to value the company
Executive teams can now see the correlation between their operational KPIs and Enterprise Valuation Metrics