is not just a company, we are a mission-driven organization with a singular purpose to evangelize and assist companies in embracing and deploying a metrics informed, data-driven orientation to enhance marketing, sales and customer success alignment resulting in accelerated revenue performance.
RevOps enables companies, especially SaaS and Subscription based companies to exponentially increase customer acquisition, customer expansion, and customer retention efficacy. This is accomplished through an enhanced alignment of marketing, sales and customer success processes, success metrics and shared performance goals resulting in a more holistic, systemic approach. Performance metrics can now be measured not only against internal historical performance, but also evaluated against peer group benchmarks and Key Performance Indicators (KPI’s).
Individual company revenue performance Key Performance Indicators are often siloed by department, do not provide insights into the customers lifetime journey efficacy, and rarely provide perspectives as measured and compared against "Peer Group" benchmarks
Key Performance Indicators are captured at each step of the customer lifetime journey, based upon industry benchmarks, segmented by like peer groups for each phase of the customer journey including customer acquisition, customer expansion, and customer retention
RevOps enables companies to evaluate each discrete steps efficacy in customer acquisition, customer expansion and customer retention to identify those areas for improvement to meet and exceed industry based, revenue performance benchmarks