Metrics that Measure Up
The RevOps Squared SaaS Benchmarking Index
Featured Research Reports
SaaS Financial Impact
Research Report
The Impact of a Pandemic on
B2B SaaS Companies
Research Conducted in Partnership with
Sand Hill Group
SaaS Sales Impact
Research Report
The Impact of a Pandemic on
B2B SaaS Sales Organizations
Research Conducted in Partnership with
The Bridge Group
SaaS Sales Development Impact
Research Report
The Impact of a Pandemic on
B2B SaaS Sales Development
Research Conducted in Partnership with
Tenbound
RevOps Squared empowers SaaS companies with research, industry benchmarks and advisory services that accelerate revenue performance
Customer Acquisition, Expansion and Retention Key Performance Indicators benchmarked against "Like" company peer groups
We enable leadership teams to make better data driven, metrics informed decisions using shared KPI's across marketing, sales and customer success resulting in enhanced revenue performance and increased Enterprise Valuation
Why do so Many SaaS Companies Struggle with Cross-Functional Team Alignment?
1
Departmental Goals Create Friction
SaaS companies often have each department individually define and report against functional KPIs that are not predictive of increased revenue performance
Departmental Dashboards and Reports Highlight Contradictory Perspectives
Reports showing an increase in top of funnel leads, resulting in missed pipeline goals or reduced close rates is one of many such examples
2
Each function in isolation refines their processes, invests in new tools or change out leaders which fails to produce the desired results
3
Decisions Are Often Made In Isolation
4
Internal Metrics often exclude External Context
Many companies highlight their Key Performance Indicators against departmental metrics, which are often questioned for their accuracy, relevance and correlation to company performance and valuation
Data Driven - Metrics Informed Decisions
RevOps Squared provides industry benchmarked Key Performance Indicators highlighting opportunities for improvement across the entire Customer Lifecycle including Customer Acquisition, Customer Expansion, and Customer Retention.
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Benchmarked against relevant KPIs
RevOps Squared provides industry-standard benchmarked Key Performance Indicators that directly impact revenue performance across the entire Customer Lifecycle
Measure performance cross-functionally
Allows SaaS companies to measure and compare their performance metrics against industry-standard KPIs across departments in context of the horizontal processes that drive accelerated revenue growth
Benchmark against “Like” Company Peers
Company attributes including Annual Contract Value, company size, distribution model, target market and solution type are use to provide a relevant, comparison of internal KPIs to externally benchmarked Key Performance Indicators
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Common goals = Shared Success
Leaders for all revenue-generating functions can now share common, industry-standard, measurable KPIs that result in increased revenue generation performance across the Customer Lifecycle
How We Help
Research
RevOps Squared conducts SaaS industry research that collects, aggregates, anonymizes and publishes Key Performance Indicator Benchmarks across the entire Customer Lifecycle including Customer Acquisition, Expansion, and Retention.
These operational KPI’s are then made available in the KPI Benchmarking Index, allowing company leadership teams to gain insight into how their revenue generation process efficiency measures up to “Like Company” peer groups.
Advisory Services
RevOps Squared offers a high touch, consultative approach to analyze existing and underperforming KPIs using our proprietary assessment methodology. In addition, we identify KPIs that are not currently being captured or are not being calculated using industry-standard variables.
Each engagement includes an executive benchmark assessment report including KPI enhancement and process improvement opportunities delivered in an interactive, executive team briefing