Metrics that Measure Up

Benchmarks for B2B SaaS Companies

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 THIS WEEK'S PODCASTS

THE METRICS THAT MEASURE UP 

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RAY RIKE DISCUSSES

Measuring Sales Enablement Impact

 

With Elay Cohen, Founder and CEO SalesHood

SELLING THE CLOUD

Episode 03 - Michael Pollack Podcast Art

RAY RIKE AND MARK PETRUZZI DISCUSS

 

Moving beyond Data Driven to Metrics Informed Decisions

 

with Michael Pollack, CEO Intricately

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1H-2020 SaaS BENCHMARKS

INDUSTRY AVERAGE (MEDIAN VALUES)

CUSTOMER ACQUISITION

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$1.35

BLENDED

CAC RATIO

$1.66

NEW NAME

CAC RATIO

CUSTOMER RETENTION

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88%

GROSS DOLLAR

RETENTION RATE

100%

NET DOLLAR

RETENTION RATE

GROSS

MARGIN

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73%

GROSS MARGIN

TOTAL REVENUE

76%

GROSS MARGIN

SUBSCRIPTIONS

CUSTOMER LIFETIME VALUE

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4.1

CUSTOMER LTV to

CAC RATIO

RULE OF

40

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20%

COMPANY

GROWTH RATE

-10%

EBITDA

PERCENTAGE

$0.75

EXPANSION

CAC RATIO

16 MONTHS

CAC

PAYBACK

85%

LOGO

RETENTION RATE

18%

GROSS MARGIN

SERVICES

-12%

FREE CASH FLOW

PERCENTAGE

OUR BENCHMARKING RESEARCH PARTNERS

FEATURED RESEARCH 

IN PARTNERSHIP WITH:

SALES LEADERSHIP

SKILLS DEVELOPMENT

 BENCHMARKS

IN PARTNERSHIP WITH:

REVENUE OPERATIONS AND CUSTOMER ACQUISITION BENCHMARKS

IN PARTNERSHIP WITH:

REVENUE OPERATIONS BY THE NUMBERS

HOW WE HELP

SaaS INDUSTRY

 RESEARCH REPORTS

Market research and insights in collaboration with industry thought leaders, SaaS companies, analysts, and investors.

SaaS KPI

 BENCHMARKS

Our research data is available on our interactive platform so that SaaS companies can measure their performance with "like" company peer groups. 

KPI

 ASSESSMENTS

KPI analysis and strategies that accelerate revenue performance and improve team alignment

WHY SaaS COMPANIES CARE?

PREPARE FOR

 FINANCING EVENTS

Identify, calculate and benchmark the metrics that investors care about when evaluating new opportunities 

IMPROVE

 OPERATIONAL DECISIONS

Identify opportunities for better operational and budget allocation decisions

ENHANCE

  DEPARTMENT ALIGNMENT

Compare company performance metrics against industry-standard cross-functional processes that increase Enterprise Value

The RevOps Squared SaaS Benchmarking Index

B2B SaaS Industry Key Performance Indicators, built upon the RevOps Squared KPI Framework, benchmarked against "Like" company peer groups. 

 

We enable leadership teams to make metrics informed decisions using KPIs across the five Pillars of Enterprise Value creation including Company Growth, Capital Efficiency, Operational Efficiency, Customer Acquisition, and Customer Retention

RevOps Squared SaaS KPI Framework

KPI

OVERVIEWS

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