Metrics That Measure Up

Interactive Benchmarks, Research and Assessments  for B2B SaaS Companies

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IN PARTNERSHIP WITH InsightSquared

THE STATE OF SALES FORECASTING

BENCHMARK RESEARCH REPORT

IN PARTNERSHIP WITH Demandbase

ACCOUNT-BASED MARKETING

AND SALES

BENCHMARKING REPORT

OUR BENCHMARKING RESEARCH PARTNERS

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WHY BENCHMARKS?

BENCHMARKS
ADD
CONTEXT

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FINANCING EVENTS

BOARD MEETINGS

BUDGET PLANNING

TEAM ALIGNMENT

DECISION MAKING

FY-20 B2B SaaS BENCHMARKS

OVERALL INDUSTRY - MEDIAN VALUES

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CUSTOMER ACQUISITION

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$1.33

BLENDED

CAC RATIO

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$1.56

NEW NAME

CAC RATIO

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CUSTOMER RETENTION

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87%

GROSS DOLLAR

RETENTION RATE

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84%

CUSTOMER LOGO

RETENTION RATE

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CUSTOMER

EXPANSION

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$0.71

EXPANSION

CAC RATIO

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104%

NET DOLLAR

RENTENTION RATE

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OPERATIONAL

EFFICIENCY

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73%

GROSS MARGIN

TOTAL REVENUE

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75%

GROSS MARGIN

SUBSCRIPTIONS

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CAPITAL

EFFICIENCY

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23%

COMPANY

GROWTH RATE

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-8%

EBITDA

PERCENTAGE

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19 MONTHS

CAC

PAYBACK

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4.2

CUSTOMER LTV TO

CAC RATIO

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16%

CUSTOMER LOGO

CHURN RATE

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13%

ARR

CHURN RATE

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16%

GROSS MARGIN

SERVICES

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-10%

FREE CASH FLOW

PERCENTAGE

MEDIA

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METRICS THAT MEASURE UP PODCAST WITH RAY RIKE

Thought leaders across the B2B SaaS industry, provide thought-provoking insights in an interactive dialogue on how data-driven, metrics informed decision making impacts SaaS company performance.

SELLING THE CLOUD WITH MARK PETRUZZI AND RAY RIKE

Mark Petruzzi and Ray Rike host a wide variety of Cloud and SaaS sales and marketing leaders. Our guest include well known and respected Cloud Titans from across the industry.

In a highly interactive and dynamic 30 minutes, they will share lessons learned while being executive Sales and Marketing leaders of some of the most successful SaaS and Cloud companies.

This podcast builds upon the success of "Selling the Cloud", a best selling book authored by Mark Petruzzi and Paul Melchiorre.

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MONDAY NIGHT METRICS WITH BEN MURRAY AND RAY RIKE

Hosted by Ben Murray, The SaaS CFO and Ray Rike, CEO RevOps Squared.

 

Each episode will provide detailed insights into key SaaS metrics and KPIs including the industry standard definition, why these metrics are important, how to calculate, and the latest industry benchmarks

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FEATURED PARTNER RESEARCH 

B2B SaaS
Benchmarks
FY-20

NOW AVAILABLE

IN PARTNERSHIP WITH:

FORECAST MANAGEMENT

BENCHMARK RESEARCH

IN PARTNERSHIP WITH:

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ACCOUNT-BASED MARKETING AND SALES BENCHMARKING RESEARCH

IN PARTNERSHIP WITH:

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REVENUE OPERATIONS AND CUSTOMER ACQUISITION BENCHMARKS

HOW WE HELP

SaaS INDUSTRY

 RESEARCH REPORTS

Market research and insights in collaboration with industry thought leaders, SaaS companies, analysts, and investors.

SaaS KPI

 BENCHMARKS

Our research data is available on our interactive platform so that SaaS companies can measure their performance with "like" company peer groups. 

KPI

 ASSESSMENTS

KPI analysis and strategies that accelerate revenue performance and improve team alignment

WHY SaaS COMPANIES CARE?

PREPARE FOR

 FINANCING EVENTS

Identify, calculate and benchmark the metrics that investors care about when evaluating new opportunities 

IMPROVE

 OPERATIONAL DECISIONS

Identify opportunities for better operational and budget allocation decisions

ENHANCE

  DEPARTMENT ALIGNMENT

Compare company performance metrics against industry-standard cross-functional processes that increase Enterprise Value

The RevOps Squared SaaS Benchmarking Index

B2B SaaS Industry Key Performance Indicators, built upon the RevOps Squared KPI Framework, benchmarked against "Like" company peer groups. 

 

We enable leadership teams to make metrics informed decisions using KPIs across the five Pillars of Enterprise Value creation including Company Growth, Capital Efficiency, Operational Efficiency, Customer Acquisition, and Customer Retention

RevOps Squared SaaS KPI Framework

KPI

OVERVIEWS

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