1H-2020 SaaS BENCHMARKS
INDUSTRY AVERAGE (MEDIAN VALUES)
.png)
CUSTOMER ACQUISITION
$1.35
BLENDED
CAC RATIO
$1.66
NEW NAME
CAC RATIO
CUSTOMER RETENTION
88%
GROSS DOLLAR
RETENTION RATE
100%
NET DOLLAR
RETENTION RATE
GROSS
MARGIN
73%
GROSS MARGIN
TOTAL REVENUE
76%
GROSS MARGIN
SUBSCRIPTIONS
CUSTOMER LIFETIME VALUE
4.1
CUSTOMER LTV to
CAC RATIO
RULE OF
40
20%
COMPANY
GROWTH RATE
-10%
EBITDA
PERCENTAGE
$0.75
EXPANSION
CAC RATIO
16 MONTHS
CAC
PAYBACK
85%
LOGO
RETENTION RATE
18%
GROSS MARGIN
SERVICES
-12%
FREE CASH FLOW
PERCENTAGE
OUR BENCHMARKING RESEARCH PARTNERS
FEATURED RESEARCH
HOW WE HELP
SaaS INDUSTRY
RESEARCH REPORTS
Market research and insights in collaboration with industry thought leaders, SaaS companies, analysts, and investors.
SaaS KPI
BENCHMARKS
Our research data is available on our interactive platform so that SaaS companies can measure their performance with "like" company peer groups.
KPI
ASSESSMENTS
KPI analysis and strategies that accelerate revenue performance and improve team alignment
WHY SaaS COMPANIES CARE?
PREPARE FOR
FINANCING EVENTS
Identify, calculate and benchmark the metrics that investors care about when evaluating new opportunities
IMPROVE
OPERATIONAL DECISIONS
Identify opportunities for better operational and budget allocation decisions
ENHANCE
DEPARTMENT ALIGNMENT
Compare company performance metrics against industry-standard cross-functional processes that increase Enterprise Value
The RevOps Squared SaaS Benchmarking Index
B2B SaaS Industry Key Performance Indicators, built upon the RevOps Squared KPI Framework, benchmarked against "Like" company peer groups.
We enable leadership teams to make metrics informed decisions using KPIs across the five Pillars of Enterprise Value creation including Company Growth, Capital Efficiency, Operational Efficiency, Customer Acquisition, and Customer Retention
.png)
