Interactive Benchmarking For B2B SaaS

Engage Executive Buyers.
Align All Stakeholders.

We enable B2B marketers with interactive benchmarking content to engage executive buyers.  B2B SaaS companies use our benchmarks to align executive stakeholders

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OUR BENCHMARKING RESEARCH PARTNERS

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HOW WE HELP

Engage Executive Buyers

Interactive benchmarking helps B2B SaaS companies increase brand awareness and grow pipeline by delivering interactive, continuously evolving content marketing assets that engage executive buyers and highlight your business value for both prospects and customers

Align B2B SaaS Company Revenue Stakeholders

Interactive benchmarking enables executive decision makers to add context for fundraising, board presentations, and executive team discussions by using benchmarks that are relevant to your specific stage of development, go-to-market model and target customer segments

MEDIA

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METRICS THAT MEASURE UP™ PODCAST
WITH RAY RIKE

Leaders across the B2B SaaS industry, provide thought-provoking insights in an interactive dialogue on how data-driven, metrics informed decision making impacts SaaS company performance.

90+ EPISODES

RECENT GUEST

Carson Conant

Founder and CEO Mediafly

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SELLING THE CLOUD PODCAST
WITH RAY RIKE AND MARK PETRUZZI

Mark Petruzzi and Ray Rike host a wide variety of Cloud and SaaS sales and marketing leaders. Our guest include well known and respected Cloud Titans from across the industry. This podcast builds upon the success of "Selling the Cloud", a best selling book authored by Mark Petruzzi and Paul Melchiorre.

20+ EPISODES

RECENT GUEST

Andy Paul

Sales Enablement Podcast

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MONDAY NIGHT METRICS
WITH RAY RIKE AND BEN MURRAY

Hosted by Ben Murray, The SaaS CFO and Ray Rike, CEO RevOps Squared.

Each episode will provide detailed insights into key SaaS metrics and KPIs including the industry standard definition, why these metrics are important, how to calculate, and the latest industry benchmarks

15+ SESSIONS

RECENT TOPIC

Customer Acquisition Cost

FEATURED RESEARCH

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In partnership with Gainsight

We partnered with Gainsight to create the Product-Led Growth Index for 2022. Inside you’ll find current data on the state of #PLG, the defining metrics, and the tools companies are using to leverage their new strategies.

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In partnership with Gainsight

We partnered with Gainsight to reach out to the largest customer success community for answers. We wanted to better understand the current state of customer success, what executives are focusing on in 2022, the challenges they face, and how companies are scaling their CS Operations (CS Ops). 

Mosaic Webinar

In partnership with Mosaic and The SaaS CFO

Our survey aimed to reveal how subscription-based B2B tech companies capture, calculate, and analyze their performance metrics. It included questions about the speed and efficiency of metric calculation processes, the metrics that are most important, the different technologies companies use, challenges of calculating metrics, and more.

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In partnership with

Sage Intacct

Sage Intacct, The SaaS CFO, and RevOps Squared conducted research throughout July and August 2021 to benchmark how recurring revenue companies managed the financial reporting process.

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In partnership with TechTarget and Tenbound

How Does Your Sales Development Program

Measure Up?

Benchmarking XDR performance challenges
to provide insight for optimizing your own sales development program

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In partnership with Revenue.io, Demandbase and

Tenbound

Revenue.io, Demandbase, Tenbound, and RevOps Squared conducted research throughout October and December 2021 to benchmark Revenue Team alignment and Customer Acquisition metrics for B2B companies

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In partnership with InsightSquared

New Sales Forecasting Research offers key benchmarks to assess your team’s forecast performance.

 

See where you stack up when it comes to accuracy, satisfaction, performance and technology adoption.

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In Partnership with Demandbase

RevOps Squared and Demandbase joined forces for a new kind of research study. One that would uncover insights into how business-to-business companies are implementing, budgeting, measuring, and managing their account-based programs.

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In partnership with Revenue.io (formerly ringDNA)

Revenue Operations is the convergence of marketing, sales and customer service into a unified strategy and organization. While a movement toward alignment has been in motion for decades, the data in this report demonstrates that Revenue Operations is much more than words in a job title.