Metrics that Measure Up

The RevOps Squared SaaS Benchmarking Index

Featured Research Reports

SaaS Financial Impact

Research Report

The Impact of a Pandemic on

B2B SaaS Companies


Research Conducted in Partnership with 

Sand Hill Group

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SaaS Sales Impact

Research Report

The Impact of a Pandemic on

B2B SaaS Sales Organizations


Research Conducted in Partnership with

 The Bridge Group


SaaS Sales Development Impact

Research Report

The Impact of a Pandemic on

B2B SaaS Sales Development 

Research Conducted in Partnership with



RevOps Squared empowers SaaS companies with research, industry benchmarks and advisory services that accelerate revenue performance

Customer Acquisition, Expansion and Retention Key Performance Indicators benchmarked against "Like" company peer groups


We enable leadership teams to make better data driven, metrics informed decisions using shared KPI's across marketing, sales and customer success resulting in enhanced revenue performance and increased Enterprise Valuation

Why do so Many SaaS Companies Struggle with Cross-Functional Team Alignment?


Departmental Goals Create Friction

SaaS companies often have each department individually define and report against functional KPIs that are not predictive of increased revenue performance

Departmental Dashboards and Reports Highlight Contradictory Perspectives

Reports showing an increase in top of funnel leads, resulting in missed pipeline goals or reduced close rates is one of many such examples


Each function in isolation refines their processes,  invests in new tools or change out leaders which fails to produce the desired results


Decisions Are Often Made In Isolation


Internal Metrics often exclude External Context

Many companies highlight their Key Performance Indicators against departmental metrics,  which are often questioned for their accuracy, relevance and correlation to company performance and valuation

Data Driven - Metrics Informed Decisions

RevOps Squared provides industry benchmarked Key Performance Indicators highlighting opportunities for improvement across the entire Customer Lifecycle including Customer Acquisition, Customer Expansion, and Customer Retention.

Benchmarked against relevant KPIs

RevOps Squared provides industry-standard benchmarked Key Performance Indicators that directly impact revenue performance across the entire Customer Lifecycle

Measure  performance cross-functionally

Allows SaaS companies to measure and compare their performance metrics against industry-standard KPIs across departments in context of the horizontal processes that drive accelerated revenue growth

Benchmark against “Like” Company Peers

Company attributes including Annual Contract Value, company size, distribution model, target market and solution type are use to provide a relevant, comparison of internal KPIs to externally benchmarked Key Performance Indicators

Common goals = Shared Success

Leaders for all revenue-generating functions can now share common, industry-standard, measurable KPIs that result in increased revenue generation performance across the Customer Lifecycle 

How We Help


RevOps Squared conducts SaaS industry research that collects, aggregates, anonymizes and publishes Key Performance Indicator Benchmarks across the entire Customer Lifecycle including Customer Acquisition, Expansion, and Retention.


These operational KPI’s are then made available in the KPI Benchmarking Index, allowing company leadership teams to gain insight into how their revenue generation process efficiency measures up to “Like Company” peer groups.

Advisory Services

RevOps  Squared offers a high touch, consultative approach to analyze existing and underperforming KPIs using our proprietary assessment methodology. In addition, we identify KPIs that are not currently being captured or are not being calculated using industry-standard variables. 


Each engagement includes an executive benchmark assessment report including KPI enhancement and process improvement opportunities delivered in an interactive, executive team briefing

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