Metrics That Measure Up
Interactive Benchmarks, Research and Assessments for B2B SaaS Companies
IN PARTNERSHIP WITH InsightSquared
THE STATE OF SALES FORECASTING
BENCHMARK RESEARCH REPORT
IN PARTNERSHIP WITH Demandbase
ACCOUNT-BASED MARKETING
AND SALES
BENCHMARKING REPORT
OUR BENCHMARKING RESEARCH PARTNERS
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WHY BENCHMARKS?
BENCHMARKS
SET
CONTEXT
FINANCING EVENTS
BOARD MEETINGS
BUDGET PLANNING
TEAM ALIGNMENT
DECISION MAKING
FY-20 B2B SaaS BENCHMARKS
OVERALL INDUSTRY - MEDIAN VALUES
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CUSTOMER ACQUISITION
$1.33
BLENDED
CAC RATIO
$1.56
NEW NAME
CAC RATIO
CUSTOMER RETENTION
87%
GROSS DOLLAR
RETENTION RATE
84%
CUSTOMER LOGO
RETENTION RATE
CUSTOMER
EXPANSION
$0.71
EXPANSION
CAC RATIO
104%
NET DOLLAR
RENTENTION RATE
OPERATIONAL
EFFICIENCY
73%
GROSS MARGIN
TOTAL REVENUE
75%
GROSS MARGIN
SUBSCRIPTIONS
CAPITAL
EFFICIENCY
23%
COMPANY
GROWTH RATE
-8%
EBITDA
PERCENTAGE
19 MONTHS
CAC
PAYBACK
4.2
CUSTOMER LTV TO
CAC RATIO
16%
CUSTOMER LOGO
CHURN RATE
13%
ARR
CHURN RATE
16%
GROSS MARGIN
SERVICES
-10%
FREE CASH FLOW
PERCENTAGE
MEDIA
METRICS THAT MEASURE UP PODCAST WITH RAY RIKE
Thought leaders across the B2B SaaS industry, provide thought-provoking insights in an interactive dialogue on how data-driven, metrics informed decision making impacts SaaS company performance.
SELLING THE CLOUD WITH MARK PETRUZZI AND RAY RIKE
Mark Petruzzi and Ray Rike host a wide variety of Cloud and SaaS sales and marketing leaders. Our guest include well known and respected Cloud Titans from across the industry.
In a highly interactive and dynamic 30 minutes, they will share lessons learned while being executive Sales and Marketing leaders of some of the most successful SaaS and Cloud companies.
This podcast builds upon the success of "Selling the Cloud", a best selling book authored by Mark Petruzzi and Paul Melchiorre.
MONDAY NIGHT METRICS WITH BEN MURRAY AND RAY RIKE
Hosted by Ben Murray, The SaaS CFO and Ray Rike, CEO RevOps Squared.
Each episode will provide detailed insights into key SaaS metrics and KPIs including the industry standard definition, why these metrics are important, how to calculate, and the latest industry benchmarks
FEATURED PARTNER RESEARCH
HOW WE HELP
SaaS INDUSTRY
RESEARCH REPORTS
Market research and insights in collaboration with industry thought leaders, SaaS companies, analysts, and investors.
SaaS KPI
BENCHMARKS
Our research data is available on our interactive platform so that SaaS companies can measure their performance with "like" company peer groups.
KPI
ASSESSMENTS
KPI analysis and strategies that accelerate revenue performance and improve team alignment
WHY SaaS COMPANIES CARE?
PREPARE FOR
FINANCING EVENTS
Identify, calculate and benchmark the metrics that investors care about when evaluating new opportunities
IMPROVE
OPERATIONAL DECISIONS
Identify opportunities for better operational and budget allocation decisions
ENHANCE
DEPARTMENT ALIGNMENT
Compare company performance metrics against industry-standard cross-functional processes that increase Enterprise Value
The RevOps Squared SaaS Benchmarking Index
B2B SaaS Industry Key Performance Indicators, built upon the RevOps Squared KPI Framework, benchmarked against "Like" company peer groups.
We enable leadership teams to make metrics informed decisions using KPIs across the five Pillars of Enterprise Value creation including Company Growth, Capital Efficiency, Operational Efficiency, Customer Acquisition, and Customer Retention